VINCENT CORDERO
Executive Vice President & General Manager
FOX Deportes
As Executive Vice
President and General Manager of FOX Deportes, Vincent Cordero assumes
day-to-day responsibility for the network’s P&L,
production, programming, development, research, marketing, on-air promotion,
scheduling, distribution strategy and identification of new media and business
opportunities.
Prior to joining
Fox, Cordero spent his entire career with Univision Communications in various
leadership positions. In 2005, he
was named vice president and general manager of the Univision and TeleFutura TV
affiliates in Chicago, WGBO and WXFT.
There, he and his team created what
Broadcasting & Cable called in 2009 “a lifeline for the market’s Hispanic
viewers.” This service was recognized with numerous news and promotions awards,
including 37 local Emmy Award nominations, seven Illinois Broadcaster Awards and
an Associated Press Award. On the
business side, Cordero and his team significantly grew TV and online revenue,
while decreasing operating expenses.
Cordero and his
team’s many innovations and achievements include: integrating the Univision and
TeleFutura local sales teams; launching an integrated TV/radio morning show in
conjunction with Univision Radio; partnering with Univision Interactive Media to
launch user-generated content promotions and news segments; initiating televised
public service town hall meetings resulting in the “Best Use of TV” in a
marketing campaign award by the Association of Hispanic Advertising Agencies
(AHAA); and working with the Chicago Board of Elections to establish a Latino
voter registration campaign in 2006, quadrupling the number of new Hispanic
voters and earning the station the Board of Election’s Public Service Award.
After earning a
law degree at the University of Chicago Law School in 1999, Cordero joined
Univision as an executive trainee. In 2002, he was promoted to Vice President,
business development and labour affairs, where he oversaw union matters and the
TV Group business plan process.
Cordero has
received several professional recognitions including: “Next Wave of Leaders” (Broadcasting & Cable, 2009); “Young
Hispanic Corporate Achiever” (Hispanic Association on Corporate Responsibility,
2008); “40 Under 40” (Crain’s Chicago
Business, 2007); and “Who’s Who in Chicago Business (Crain’s
Chicago Business, 2005-2009). He
graduated magna cum laude from UCLA in 1996, with a triple major in philosophy,
political science and Chicano studies.
FOX Deportes is
the leader in Spanish-language sports media, featuring premier soccer
programming with exclusive coverage of
Fútbol Liga Mexicana, Barclays Premier League, Italian Serie A, UEFA
Champions League, Copa Santander Libertadores and Copa Nissan Sudamericana;
coverage of the Major League Baseball regular season, All-Star Game, National
League Championship Series and World Series; Top Rank boxing, UFC® and
mixed-martial arts across four compelling media platforms.
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